Doe Beauty is a lifestyle brand focusing on eye comfort. Designed in California, our products are meant to feel like clouds. Inspired by the gentle nature of female deers, Doe prioritizes comfort and style in everything we do. No irritation, no heavy feelings— just a smooth and unforgettable experience that makes you want to experience Doe, every single day.
About the Role
We are hiring a Head of Growth to join the team and help lead Doe’s pursuit of doing 5x the revenue we did in 2020. This is a critical role that requires uncompromising wit, significant industry experience, and almost complete autonomy. You will be a leader accountable for a significant part of our business, and need to be ready for a rewarding journey full of many challenges.
Responsibilities
- Build a growth model for customer acquisition and retention that is understandable and actionable
- Own our market-facing brand marketing strategy
- Make efficient choices in paid social budgeting as part of an omnichannel marketing strategy
- Collaborate with the senior leadership team to set company strategy, goals, and plans over a multi-year timeframe
- Oversee and build out campaigns for new launches and evergreen promotions
- Build out paid strategies for Facebook, Instagram, Snapchat, and Google
- Work with our operations team to oversee and scale retention channels
- Develop a clear go-to-market strategy that quantifiably demonstrates a path towards growing our revenue substantially and write out processes to execute.
- Develop and manage testing and optimization projects. Implement, monitor, and communicate best practices
- Lead the overall strategy, forecasting, and execution of our paid and organic marketing channel to exceed aggressive growth targets (CAC, LTV, scaling customers)
- Oversee creative briefing, testing, and implementation with our creative team
- Build out copy for both promotional and evergreen campaigns
- Collaborate with our product development team to create and deploy go-to-market strategies for all products
Apply if you have:
- 5+ years experience in growth, product management, or performance marketing at a fast-growing consumer business