Doe Beauty is a lifestyle brand focusing on eye comfort. Designed in California, our products are meant to feel like clouds. Inspired by the gentle nature of female deers, Doe prioritizes comfort and style in everything we do. No irritation, no heavy feelings— just a smooth and unforgettable experience that makes you want to experience Doe, every single day.

About this Role:

We’re looking for a motivated, data-driven, and creative individual with strong communication skills to join our brand as a Retention Manager. In this role, you will own the customer journey, starting from the first order. This role reports to the Head of Growth and will work closely with all members of our team. You’ll focus on increasing existing customer value by driving repeat purchases, increasing subscription adoption & retention, and improving performance on our owned channels.

Responsibilities:

• Develop, manage, and optimize a customer journey and retention program across all customer touchpoints, including email marketing, SMS, referral / loyalty, and customer service
• Own, track and continually improve key retention metrics, such as LTV, subscription retention and repeat purchase rates
• Revamp and expand key email marketing drip campaigns, including our welcome, post-purchase, and subscription flows
• Analyze and segment customer behavior to identify opportunities to increase customer value through targeted, relevant communications
• Lead strategy, development and execution of email marketing campaigns
• Continually optimize campaign click, open and conversion performance through rigorous and strategic testing
• Build and execute a strategy to drive subscription adoption and retention via email campaigns and other owned channels
• Maximize email deliverability by leveraging the necessary tools and best practices
• Support in optimizing all campaigns for email, SMS, and on-site targeting campaigns by testing subject lines, creative, copy, send time, etc.
• Develop customer lifecycle campaigns from onboarding flows, to retention, to at risk of lapsing emails as well as developing winback strategies.
• Develop customer segments that are integrated into our flows lifecycle with personalized content.
• Analyze results of campaigns on a daily basis, create weekly and monthly reporting with insights and recommendations for optimizations.
• Responsible for execution on all emails, SMS, app pushes, and on-site campaigns — QA content, linking, segmentation, etc..
• Own the end-to-end management of all emails, SMS, app pushes, and on-site campaigns, and other retention programs — this includes strategy, campaign setup, content, reporting, and daily monitoring.
• Work closely with cross-functional teams to ensure timely deliveries of all creative assets are scheduled prior to deployment.